Pediatric Associates of Tampa engages HCP & Associates for new brand in the Tampa Bay market.

Tampa, FL (November 2, 2006) – Before his recent relocation from Miami to Tampa, Dr. Richard M. Wolff was an attending doctor at the Joe DiMaggio Children’s Hospital. Dr. Wolff recently retained HCP & Associates to develop a new brand name in pediatrics for the Tampa Bay market. Pediatric Associates of Tampa will launch a new logo, Web site and media plan for 2007 in late December 2006. In 2007, there will also be a new service offered to the Tampa market, introducing a pediatrician available for “house calls”.

Dr. Wolff is board certified in pediatric medicine; he is a fellow of the American Academy of Pediatrics and is currently an attending doctor at St. Joseph’s Children’s Hospital in Tampa. Dr. Wolff completed his pediatric internship at the Schneider Children’s Hospital of the Long Island Jewish-Hillside Medical Center, and completed his pediatric residency at the Lenox Hill Hospital in New York City.