Tampa Bay Defense Alliance
How the Tampa Bay Defense Alliance built community support for MacDill Air Force Base from its 2012 founding through the MyMacDill campaign, the Tampa Bay Trophy and a rebrand around One Team. One Voice.
Clarity changes everything.
Research reveals what is true. Strategy determines what to do about it. Marketing carries that thinking into the world. For 40 years, HCP has brought all three together.
Trusted across sectors. Proven over four decades.
- About HCP
Four decades of curiosity, insight and experience.
HCP has never been defined by a single discipline. Research helps us understand. Strategy turns insight into direction. Marketing and communications put that thinking to work. For 40 years, we’ve brought those disciplines together to help organizations solve problems and seize opportunities.
Years of Insight
40
Industries Served
1
Clients Served
1
Industry Awards
1
- The Operating System
Research. Strategy. Marketing. In that order.
Not departments. Not packages. Each discipline builds on the one before it.
- Research
Understand what is true.
Public opinion, stakeholder, employee, customer and market research that replaces assumption with evidence.
- Strategy
Decide what to do.
Strategic planning, positioning and executive counsel that turn evidence into direction and direction into action.
- Marketing
Put the thinking to work.
Brand, communications, digital and production that turn strategy into work people can see, understand and act on.
- When Leaders Call HCP
The problem is rarely just marketing.
Organizations bring us in when the answer isn’t obvious, the stakes are real, and more than one part of the organization is affected.
01
We don't know enough yet.
Research & intelligence to understand audiences, stakeholders, markets and the conditions shaping the decision.
02
We know the problem, but not the path.
Strategic counsel that turns evidence into priorities, positioning, and a clear course of action.
03
The organization isn't aligned.
Executive counsel that helps leadership navigate competing priorities, change, risk, and complex decisions.
04
We know what to do. Now it has to move.
Brand, communications, digital, and production that carry the strategy into the market.
- Why Organizations Choose HCP
The people shaping the recommendation stay involved in carrying it through.
Partners Stay Involved
The people you meet at the beginning remain engaged throughout the work.
Evidence Comes First
Recommendations are grounded in research, experience and the realities surrounding the decision.
The Thinking Stays Connected
Research, strategy and execution remain part of one continuous process.
Accountability Is Built In
We stay close enough to the work to know whether the strategy is actually working.
- The Record
Our work speaks for itself.
Four decades of research, strategy, and marketing for businesses, nonprofits, and public agencies. Different challenges. Different audiences. One standard: work that delivers.
Read More
Project Focus
How a 2021 strategic planning engagement with Focus Academy grew into a long term partnership connecting education, adult services, workforce preparation and an ambitious vision for Project Focus.
Diamond View Studios and Vū
How Diamond View Studios introduced Vū, its Tampa virtual production studio, through a focused launch campaign that earned a national NBC TODAY feature during Super Bowl weekend.
Main Street Zephyrhills
How Main Street Zephyrhills unified its brand, event identities and digital communications to tell the full story of historic downtown preservation, merchant support and community connection.
Bartow CRA
How the Bartow Community Redevelopment Agency connected public reinvestment with its community through strategic communications, annual reporting, a dedicated website and Telly Award winning video storytelling.
- Thinking & Newsroom
How We Think
Perspectives on the issues shaping organizations, communities, and markets, drawn from four decades of research, strategy and experience.
01 The HCP Philosophy
02 Perspectives
03 Technology Adoption
04 Public Trust
05 Organizational Alignment
06 Crisis & Leadership
07 Economic Development
08 The Future of Communications
The story behind HCP begins with Pat Hill’s belief that better decisions start with understanding. His leadership helped shape the firm’s approach to research, strategy, and meaningful client work. Visit the tribute page to explore the insight, relationships, and legacy that still guide HCP today.
- Leadership
A lot of history. A lot more ahead.
Pat founded HCP in 1986. Eric and Sean joined him in building the firm over the years, sharing the work, the decisions, and plenty of moments like this one with the whole team. That history is personal to us, and it still shapes how we lead HCP today.
Pat Hill, Eric Polins, and Sean Coniglio on an HCP company summer cruise 2011.
- Newsroom
Featured News
The latest story from HCP Associates.
HCP Associates Marks 40 Years with New Vision Focused on Strategic Leadership, Innovation and Organizational Performance
October 9, 2026
Tampa-based advisory firm launches new brand platform, expanded consulting capabilities and a future-focused approach to helping organizations thrive in a rapidly changing business environment. TAMPA, Fla. (October 9, 2026) — HCP Associates,
- Recent Stories
Most Recent News
Client work, research findings, and recognition from across the firm.
- Start Here
Bring us the decision in front of you.
Tell us what your organization is facing. We’ll start by asking the right questions, understanding what’s at stake, and determining what should come next.
