Tampa-based TAGWEAR Promotions Engages HCP to Revamp Their Brand

Tampa, Fla. (January 10, 2012) Tampa-based TAGWEAR Promotions retained HCP to renovate their existing company brand and take their new product and service offerings to a new level within the branded promotion industry.

HCP Senior Strategist/Partner, Eric Polins said, “TAGWEAR is a very reputable and strong competitor in the promotional branding industry, but there is potential for positioning the company more competitively. After President and Founder Tom Gordon met with us to explain his long-term goals, we went to work researching various gaps in the market space and in his competition. When the new brand and position are complete, TAGWEAR will have a presence like no other that truly represents why they are different than the rest.”

HCP will be providing market and competitor research, branding and positioning, corporate identity design, web design and programming and public relations for the 2012-2013 season for TAGWEAR.

For more information on TAGWEAR visit www.tagwear.com , or call 813-623-2040.