Challenge:

Synergy Health is a global leader in healthcare services headquartered in Swindon, UK. With over 1,000 new employees in the US and three fairly recent acquisitions, including Oldsmar-based SRI Surgical in 2012 for roughly $28 million dollars, Synergy was seeking a firm to handle their public relations, community affairs, and tradeshow management services.

Solution:

HCP created a branded theme for all upcoming tradeshows, created new print-based advertisements for various industry publications, implemented a nationwide public relations campaign, and orchestrated a detailed community affairs plan to engage and involve the Tampa newcomer as a national Healthcare Provider for hospital sterilization services.