Market Entry

Challenge: With a limited budget, Zen on the Green needed to develop a complete brand package, product development strategy and execution plan. Solution: Five years ago, D’Agostino opened Zen on the Green, as he came to the realization that mastering your mind’s ability to focus and your body’s ability to perform and rise to the challenge with confidence, are key teaching techniques he could use to help others perfect their golf games. In early 2011, D’Agostino approached HCP with a great concept, but no brand. The HCP team worked with D’Agostino to develop a brand that embodied his vision. From their brand platform, sprouted the Zen on the Green brand. HCP developed their logo, website and collateral, while building a brand presence within the marketplace through public relations. - Hospitality & Entertainment

Challenge: President George W. Bush assigned General Tommy Franks as Commander of the United States Central Command. General Franks needed to develop a brand platform and web presence to facilitate the launch of his book, American Soldier. Solution: In June 2004, General Tommy Franks was assigned by President George W. Bush as Commander of the United States Central Command. It is in this position that the world knows Franks best. The culmination of an almost four-decade military career saw him lead American and coalition troops in two strategically unprecedented campaigns in two years – Operation Enduring Freedom and Operation Iraqi Freedom. After retiring from his post, Franks published his memoirs, American Soldier, in 2004. The book debuted as #1 on the New York Times Best Seller List. The Washington Post ranked Franks’ book the seventh top selling non-fiction book in the nation.