Ft. Myers, FL (March 5, 2007) Ft. Myers-based Moore and Scarry Advertising engages HCP & Associates for the development of a telephonic research campaign. The research is targeted towards Hillsborough County residents that may have recently heard radio advertising for a local automobile dealership. The focus of this assignment is for Moore &Scarry to obtain a better understanding of the perception of new radio advertising and how it relates to their promotional content and creative techniques.
For more information on Moore &Scarry Advertising, please visit their Web site at www.mooreandscarry.com.
