HCP Associates Completes Third Biennial Resident and Worker Ybor District Study for Ybor City Development Corporation
TAMPA, Fla., (December 23, 2021)— HCP Associates, the marketing firm of record for the Ybor City Development Corporation (YCDC), a division of the City of Tampa’s Economic & Urban Development Department, completed the third biennial worker and resident study of the district.
Previous studies brought to light community-driven changes and improvements, including new crosswalks, 7th Avenue lighting, new residential dwellings, and much more. As the historic district redevelops and grows, YCDC continues to seek feedback on amenities, programs, and activities occurring throughout Ybor City. The study aims to:
- Collect perceived assets and opportunities for the district
- Understand development priorities from resident and worker perspectives
- Track three-year significant changes in stakeholder response
- Understand resident and worker needs
- Align community needs with future development plans
In 2021, 928 participants shared feedback; the topics of greatest importance for both groups include a sense of personal safety and public area cleanliness. Workers would like to see more parking accessibility, affordability, and diversity in food/beverage options, while residents are looking for quality housing options and variety in shopping/retail options. A trend seen previously, many residents and workers indicate they are leaving the district to grocery shop, dine, and visit retailers like pharmacies and clothing stores/boutiques. This reinforces existing opportunities for Ybor to capture some of the revenue currently being spent outside of its boundaries.
Both groups agree that Ybor’s strengths lie in its history, culture, diversity, and walkability. Residents and workers alike have a positive outlook for Ybor’s future and enjoy the community. Business owners also provide ideas on how to help activate Ybor in a post-COVID-19 world.
Please visit https://yborcityonline.com/ if you would like to learn more about the YCDC.