HCP & Associates Research Completes Brand Awareness Study for Raymond James Financial

St. Petersburg, FL (November 17, 2008) — HCP & Associates conducted a fall continuation of a biannual study of national investors for Raymond James Financial, headquartered in St. Petersburg.

This biannual phone study monitors brand presence, advertising awareness and investor behaviors between periods of heightened Raymond James media presence, in select markets. Data is also collected on the competition, enabling changes in the firm to be monitored against its competitors.

Markets surveyed nationwide were selected based upon their presence of Raymond James as a financial institution, PRIZM groupings and income levels of the residents. Respondents are selected based upon income, home mortgage and investment status.

This fall wave of data follows the spring data, which was collected and reported in March by HCP & Associates.