HCP Associates Completes Market Evaluation & Brand Assessment for Thatch Computer Consulting
LANSING, MI. (November 15, 2024) – HCP Associates is pleased to become the agency of record for Thatch Computer Consulting, a Michigan-based IT business service provider, for its rebranding and product development initiatives.
Thatch, formerly known as Thatch Computer Consulting, is an IT business consulting company that is based in Lansing, Michigan. However, Thatch is not limited to its base operating state and serves companies of various sizes and industries with tailored IT solutions nationwide. For over twenty years, Thatch has been locally owned and independently operating on core values such as transparency, customer empowerment, and flexible service agreements.
HCP Associates will be interviewing key stakeholders within the leadership team of the company, sourcing competitor information in the Midwestern region of the United States and leading its proprietary brand platform process which will allow HCP Associates to provide Thatch with a series of recommendations surrounding its core values.
Outcomes of the initial assessment phase will be naming, positioning, mission, vision, values, brand style guide, strategic business plan along with series of product and service enhancements to grow sales. Additionally, HCP’s creative team will create a new client-facing website, a new company logo, and establish new social media channels to increase awareness of the company.
“Through this partnership, HCP Associates will be using its extensive expertise in digital marketing and branding strategy to elevate Thatch’s brand and services as a preferred IT solutions company in every sector” said Sean Coniglio, managing partner at HCP Associates. By integrating dynamic content and strategic social engagement, HCP Associates aims to create a seamless transition for Thatch and its current customers not only in Michigan, but all over the U.S.
For more information about HCP Associates and its services, visit www.hcpassocaites.com