HCP Associates Awarded Rebranding Project for Coast2Coast Credit Union

TAMPA, Fla. (February 1, 2024) – HCP Associates is proud to announce its partnership with Coast2Coast Credit Union, a stalwart in the financial services industry since 1939, primarily serving the transportation sector and dedicated UPS employees for over four decades. Coast2Coast Credit Union, known for its comprehensive range of financial products including checking and savings accounts, loans, deposits, debit cards, and cutting-edge e-banking solutions, has selected HCP Associates to spearhead its strategic rebranding initiative.

Founded with a commitment to excellence and innovation, Coast2Coast Credit Union has entrusted HCP Associates with the task of revitalizing its brand identity to better reflect its longstanding dedication to customer service and modern banking solutions. Under the guidance of HCP Associates, initial strategic planning sessions with the President and Board of Directors have paved the way for a new era in the credit union’s history.

“HCP Associates is honored to collaborate with Coast2Coast Credit Union on this transformative journey,” said Eric Polins, Managing Partner of HCP Associates. “We are committed to leveraging our expertise in strategic planning, brand development, and customer-centric positioning to redefine Coast2Coast Credit Union’s market position and enhance its visibility in the financial services landscape.”

As part of this collaboration, HCP Associates will conceptualize a new name, positioning, and logo for Coast2Coast Credit Union, set to be unveiled in early 2025. The rebranding effort aims to strengthen Coast2Coast Credit Union’s identity and resonate with both existing and prospective members.

About HCP Associates
HCP Associates is a leading strategic marketing and communications firm based in Tampa, FL. With nearly four decades of expertise, HCP Associates has been dedicated to delivering innovative research-based marketing solutions that drive growth and enhance brand value for its clients across various industries.

For more information about HCP Associates and its services, please visit www.hcpassociates.com.