HCP Adds Two New Members to Its Diverse Team

TAMPA, Fla. (September 30, 2015) This week, HCP Associates added two new members to its team—Jordyn Schwersky and Holly Koly.

Schwersky, HCP’s new Content Development Specialist, comes to the firm from overseas at The Jerusalem Post, where she worked as a reporter. She also spent time at Hollywood.com as a reporter and at the Jewish Federation of Pinellas and Pasco Counties as a content specialist.

HCP has never before had a full-time writer and content creator, and Schwersky is looking forward to working with both her coworkers and the firm’s clients to bring a new approach to content produced at HCP.

Koly is joining HCP as its new Market and Client Research Specialist. Before now, Koly worked at Nielsen Media Research as a writer and editor. She worked with a number of different brands, analyzing their ad campaigns and product integration in TV shows and then reporting on placement effectiveness.

At HCP Koly will be an integral member of the research team, collaborating with the creative team and management to address client challenges through primary and secondary research.

Sarah Lindemuth, HCP’s Senior Research Director, said, “As client demands for research and content generation increased, we found ourselves in need of fresh talent to help us expand upon the high quality support our clients have come to expect. Jordyn and Holly surely fit the bill and we are eager to have them join the team.”

Schwersky and Koly both received their degrees from the University of Florida and are active in the Tampa Bay community. HCP is excited to have them bring both their media knowledge and love of the area to the firm and its clients.