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Hillsborough Area Regional Transit Authority

Client: Hillsborough Area Regional Transit Authority
Industry: Public Transportation

Challenge:

The Hillsborough Area Regional Transit Authority (HART) wanted to understand the community’s perception and sentiments towards the transportation organization. They wanted to uncover their strengths and inefficiencies to help improve business strategies and deliver value to Hillsborough County residents.

Solution:

HART leadership met with HCP Associates research staff to discuss the organization’s goals and envisioned outcomes. HCP Associates worked to create a methodology specific to the transportation authority to gather quantifiable data and establish a baseline study of Hillsborough citizen sentiments.

The Hillsborough Area Regional Transit Authority sought help from HCP Associates to better understand three things—what the community knows about the organization, what they think they know, and what they don’t know. HCP Associates worked to create a community sentiment study to produce quantifiable data for HART. Efforts served as a benchmark for leadership, offering insight into the development of future communication and marketing plans and big-picture business strategies.

The survey revealed rider and non-rider sentiments, knowledge, and feedback to the transit authority. There were many opportunities, improvements to be made, and positive sentiments that were confirmed for HART. HCP Associates presented their findings internally and then to the Finance and Audit Committee.

As a firm located in Hillsborough County, HCP Associates was pleased to establish a baseline study for HART.

Review the full presentation report here:

2018 Community Sentiment Survey