Challenge:

First launched in the summer of 2006, the Gasparilla International Film Festival (GIFF) has grown into an entertaining and educational year-round entity in Tampa Bay. GIFF wanted to increase awareness within the Tampa Bay Community and make the event more accessible to locals.

Solution:

Well-known for its annual film festival, GIFF is operated by the 501(c) 3 non-profit Tampa Film Institute and continually upholds its mission to provide year-long support for film screening, production, and education throughout Tampa Bay and the region.

With hundreds of volunteers, including more than 30 working board members, the festival recently completed its fifth year, breaking all previous records. Hitting the five year mark is quite an accomplishment for film festivals.

HCP has provided pro bono work for the past four years.  During 2010-2011, HCP assisted GIFF in increasing brand awareness with consumers through a balanced regional media campaign with a very limited budget and using its connections and established points of contact with various media affiliates. HCP donated all creative and media planning/negotiations for regional digital billboards, transit advertising (bus wraps), TV/Cable/Radio, and newspaper advertising and created and hosted the festival’s new website (www.giff2011).