Amerant Bank selects HCP Associates for Tampa Bay Expansion Launch

TAMPA, Fla. (June 19, 2024) Amerant Bank, the largest community bank in Florida, retained HCP Associates to consult and advise on a media and public engagement campaign to open new operations in the Westshore district of Tampa, Florida.

After only a few months, Amerant Bank opened its first Tampa branch followed up by a new operations center for the Tampa Bay region. HCP Associates developed a plan working alongside Amerant Bank’s South Florida-based marketing and communications team to roll out a successful regional outreach strategy with the media, public officials, and local civic groups. The grand opening event garnered regional media coverage and several special guests in attendance.

The media and public engagement campaign included a series of digital, outdoor, streetcar, and Tampa Bay Business Journal advertisements, and personal invitations to clients, public officials, and regional civic leaders who attended the special ribbon-cutting event.

Additionally, in recent news with a growing commitment to the Greater Tampa area, Amerant announced on July 16, a multi-year strategic partnership with the Tampa Bay Rays making Amerant Bank the “Official Bank” of the team. This is the fourth major sports franchise that has partnered with Amerant – the Florida Panthers, the Miami Heat, the Miami Marlins, and now the Rays. Amerant Bank is headquartered in Coral Gables and has served the South Florida community for over 40 years.

About HCP Associates
HCP Associates is a leading strategic marketing and communications firm based in Tampa, FL. With nearly four decades of expertise, HCP Associates has been dedicated to delivering innovative research-based marketing solutions that drive growth and enhance brand value for its clients across various industries.

For more information about HCP Associates and its services, please visit www.hcpassociates.com.