HCP Retained To Lead Premier’s Strategic Plan & Implementation Efforts

Jasper, Ind. (October 1, 2011) HCP was retained by The Premier Group of Jasper, Indiana, to expand its business services in the membership and loyalty marketplace.

Premier underwent a rebranding with Garcia Interactive in early 2011. Following the rebranding, HCP was called upon to lead the strategic planning, product development and implementation for current and prospective clients. The HCP team will collaborate with Garcia Interactive and the Premier team, throughout the process, through interactive strategy sessions on and offsite.

Premier has a long history and experience providing unique membership-based travel incentive programs and is now expanding its core capabilities through the use of customer and prospect research, events, telesales and technology geared towards enhancing the customer experience.

Sean Coniglio, Senior Strategist and Partner at HCP said, “This is an exciting opportunity with a client who has achieved great success in the travel industry over the past 20 years. We look forward to expanding the company’s core capabilities and repositioning them as a membership-based loyalty communications company.”