Challenge:

HCP was tasked with conceptualizing, developing, and producing four unique HD broadcast-quality public service announcements (PSAs) to attract camp volunteers, philanthropists, and medical volunteers and foster general interest in the camp statewide. 

Solution:

HCP produced four HD Camp Boggy Creek commercials that aired two times a day on 19 channels for three months. With over 3,000 spots, the exposure was a huge financial success for the fundraising campaign, titled “Let the Love Shine.”  The spots appeared on CNBC, TNT, ESPN, ESPN HD, ESPN 2, ESPN Classics, HGTV, Food Network, Disney, and many more.