Health Care Industry Services
- Hospitals
- Medical, Dental and Related Providers and Practices
- Ancillary Health Care Providers from Diagnostics to Reference Labs
- Medical Device Manufacturers and Distributors
We do much more than support the health care industry with a broad array of services, strategies and techniques to improve quality, competitiveness and profitability; we teach them, too.
Our health care practice is led by a seasoned expert with over 25 years of his nearly 40 years in the industry at the board and CEO level, including hospitals and medical device companies.
Backed by HCP’s over 25 years of research, strategic and marketing expertise, our health care industry services are what you would expect from a large firm, without large firm prices.
We are not only affordable; we measure our success by your return on investment. Whether you are a single practitioner or a hospital system with a single task or seeking a long term partner, we always do our best to craft a solution that will fit your needs and budget.
How do we do it?
Our strategic planning is research driven. We study the habits and behaviors of competitors, patients, customers and our clients’ team members. What we learn allows us to focus, customize and refine strategic initiatives into successful tactical programs using an arsenal of multi-dimensional approaches that will increase today’s revenues and secure a pathway into the future.
We focus on key areas such as:
- Strategic support and implementation from service expansion to acquiring complementary specialty practices
- Branding and building public authority and reputation using quantitative measurements and strategies
- Marketing techniques focused on attracting the most desirable patients and gaining a strong competitive and strategic advantage
- Patient retention, physician referral base expansion, earned patient referrals and patient win back
- Operational process improvement to maximize revenues, efficiencies and to support strategic, branding and marketing initiatives.
We use current tactics and technologies to supplement our foundation of solid experience and expertise.
We brand your facility and market the products, services, doctors, staff and, most of all, solutions.
We have specific technical expertise in qualifying for, branding and marketing Centers of Excellence.
We marry technology that can capture physician referrals, automatically schedule them, and focus them to the most appropriate diagnoses.
HCP’s Health Care division can deliver unique, proprietary solutions at a level of sophistication that makes the execution simple, and very effective.
To learn more or to schedule a no obligation conference for personalized attention, email us at info@hcpassociates.com, submit your question through our contact form at http://hcpassociates.com/contact, or call us at 813-318-0565.
UNIQUE STRATEGIES AND TECHNIQUES
Educational Seminars and Training
A recent educational program on the top 10 changes in patient expectations was sponsored by the AMA and scored a 97% very to extremely satisfied rating. It also scored 100% as informative, 97% as having provided actionable information and materials and a 100% as information worth sharing. Eighty eight percent scored our knowledge as excellent and the remaining 22% scored it as good (on an excellent, good, fair, poor scale).
We let our results speak for themselves.
Research
Corporate health care providers seize a competitive advantage through empirical information: knowing their competitors’ strengths and weaknesses; understanding how referring physicians and prospective patients view them and what motivates them to refer; identifying patient and customer behavioral changes; monitoring how patients independently choose doctors or hospitals in your market; determining expansion opportunities, whether imaging, an ASC or adding an internally referred complimentary specialty; and other critical pathways to increased revenues and competitive advantage.
We identify these opportunities, analyze them, quantify them and provide the resources and expertise to capitalize on them.
We even the playing field and make the advantage yours – an advantage that can make a dramatic impact on today’s revenues and tomorrow’s prosperity, allowing you to invest your resources profitably.
Strategy and Tactics
What strategies are best for you to attract the most desirable patients? Would a merger or acquisition make sense? Would expanding your group to encompass a greater portion, or the entire cycle of care, from diagnosis to surgery and aftercare make sense, and what would it cost and deliver? How can you become or position yourself for upcoming consolidations and accountable care organizations? How do you protect your practice and income from downward reimbursement pressure and upcoming regulatory changes? Would becoming a provider for a large, local self-insured employer make sense and how would you make that happen?
We have the experience and expertise to address these and many other concerns of the present and the future.
Branding and Authority
We understand that today’s patients increasingly do not choose physicians, and physicians do not refer to other physicians, based upon their credentials, office capabilities or even proximity. They make their choices based upon a trust that they will get better in your care. They want the best. From their perspective, their life, or quality of life, depends on making the right choice.
Powerful brands exude the perception of (and a reputation for) excellence, authority in their specialty, and capability as a solutions provider. This perception is not only achieved by experience and interaction, but by matching those characteristics with a strong name and logo.
We use a variety of strategies and tactics to help the public and referring physicians to connect your reputation as the best, to your name and logo.
Human nature, and accessibility, does the rest.
Marketing
Our goal is not to increase traffic, but to attract a majority of the most desirable patients to your center as efficiently and effectively as possible – with a focus on and quantification of return on investment.
We work with you to identify your best patient types. We focus your brand and use a customized selection of an arsenal of sales and marketing techniques, tactics and technologies from video to digital to internet to public relations and educational outreach, to establish your center as the authority for your most desirable patients – and draw patients to you.
We are highly experienced and expert at every primary aspect of marketing including strategic development, brand management, creative, video production, print and digital graphic design, public relations, internet and social media—including search engine marketing and management—and interactive website design and development engineered to attract and schedule patients.
Operational Process Improvement
Attracting the most desirable patients is only half of the task.
Today’s patients equate efficiency and quality of services, starting with their entry into the waiting room, with quality and competency of care.
Improving operational processes to ensure consistent, superior services, communication and easy access to appointments and care does much more than retain patients and provide a positive patient experience – it garners the most coveted marketing of all – referrals and positive word of mouth.
We have decades of operational experience that can meet, and change, patient expectations in a multitude of ways providing substantial competitive advantages over the status quo.
What’s more, our process improvement techniques can make your operations more efficient, effective and, often, less expensive.
