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Tampa Research, Strategy and Marketing Firm.
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Case Studies

Strategy

At HCP, we let our work speak for itself. The secret to our client’s success is in how we approach the creative process. By performing targeted research and developing a creative strategy, we are able to work with our clients to develop comprehensive marketing tactics that speak directly to their target market. This results in increased brand awareness at a reduced cost, while maximizing the return on investment. Every client is unique; hence, every marketing solution is unique to their needs.

Business to Consumer


Media General

As an independent, publicly owned communications company, Media General is a leading provider of newspaper, television and interactive media in 25 markets, primarily in the Southeast.

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Sweetbay

Sweetbay Supermarkets engaged HCP to provide insight into shopping patterns that had been observed within a specific market area adjacent to a new store.

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Business to Business

Adsil

The Adsil Corporation needed a team of marketing professionals to develop a long-term strategy that would take their suite of products to multiple markets on an international scale.

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DENTCO

DENTCO is a full service Exterior Services Management® (ESM®) company, with over 30 years of industry experience. They provide online portfolio management for snow and ice control, parking lot maintenance, landscaping, irrigation and various other services for retail facility exteriors.

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APEX

This family-owned fabrication facility offered experience in design, engineering, rapid prototypes, and installations.

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Defense


Nasatka Security

Since 1975, Nasatka Security, Inc. (previously Nasatka Barrier, Inc.) has been focusing on the importance of barrier protection for some of the highest profile government agencies, military installations and corporate facilities in the United States and around the world.

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Universal Dynamics

Since 1989, Universal Dynamics, Inc. (UDI) has been a leading high-tech consulting firm for the integration of security systems around the world. UDI began as a provider of IT based technologies and soon developed into an integrator of diverse innovations for comprehensive security solutions.

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General Tommy Franks

President George W. Bush assigned General Tommy Franks as Commander of the United States Central Command. General Franks needed to develop a brand platform and web presence to facilitate the launch of his book, American Soldier.

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Daniel Risk Mitigation

Daniel Risk needed to develop a strong web presence and consistent brand.

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Finance

PSCU Financial Services

PSCU Financial wanted to expand its current brand awareness in industries other than those directly working with PSCU.

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Raymond James

Raymond James Financial wanted to execute a long-term brand equity study and evaluation in order to increase effectiveness in advertising.

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USF Federal Credit Union

USF Federal Credit Union (USFFCU) was chartered in 1959 to serve the financial needs of the staff and faculty at the University of South Florida.

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Tampa Bay Federal

At the beginning of HCP’s work with TBFCU, the credit union was represented by a dated brand, and required support in capturing and acting upon insight from stakeholders, members, employees and individuals within the community, regarding future direction.

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Government


The Tampa Downtown Partnership

is a private, not-for-profit 501(c)(6) organization that administers to the Special Services District within Downtown Tampa. The Partnership is committed to leading and promoting healthy growth in Downtown Tampa.

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Pinellas County

Pinellas County needed to better understand their residents in an effort to make appropriate decisions for their fiscal budget.

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VAREC

In 2009, leadership of the VA-AREA approached HCP with a desire to reinvigorate the discussion of what the state could do from a policy perspective to attract more renewable energy investment, manufacturing, jobs and production.

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Healthcare

Camp Boggy Creek

Camp Boggy Creek was founded by renowned philanthropists Paul Newman and General H. Norman Schwarzkopf. This Eustis-based camp was created to enrich the lives of children who have chronic or life threatening illnesses, by creating camping experiences that are memorable, exciting, fun, empowering, physically safe and medically sound.

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MinSURG™

MinSURG™ Corporation, now MinSURG International, was founded in 2003 to develop three new minimally invasive surgical techniques. First to market of the three techniques, TruFUSE® entered the spine market in March of 2006 as a minimally invasive surgical solution to minor spine instability.

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YouImpact

You Impact, LLC. was born out of the time and volunteer efforts of Anna Redgate. Redgate is a community activist who has spent more than a decade volunteering in communities throughout the state of Florida.

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Hospitality/Entertainment

Sheraton Sand Key Resort

Sheraton has been a prominent global hotel icon for more than 70 years. It currently has over 400 hotels across six continents. Sheraton Sand Key Resort wanted to develop creative and fun ways to increase annual room bookings, and add value to their local community.

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Palm Island

Palm Island has been a key destination for Florida tourism for over 30 years. The Resort has continued to maintain its old-Florida style while catering to a more modern time.

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Gasparilla International Film Festival (GIFF)

First launched in the summer of 2006, the Gasparilla International Film Festival (GIFF) has grown into an entertaining and educational year-round entity in Tampa Bay.
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Sun ‘n Fun International Fly In and Expo and the Florida Air Museum

For over 35 years, the Sun ‘n Fun Fly In has been one of the most significant events on the international aviation calendar.

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Zen on the Green

With a limited budget, Zen on the Green needed to develop a complete brand package, product development strategy and execution plan.

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Insurance/Administrative


SUNZ Insurance

SUNZ brought HCP on board a little over one year ago. Originally, SUNZ would attend the annual NAPEO tradeshow and were walking away with only a handful of leads and some pre-set dinner meetings with existing clients.

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TRICORE

TriCore offers administrative services and benefits programs to small to medium-sized companies. In early 2010, TriCore was looking for a strategic method to separate their company from other ASO’s in the market.

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My Back Office

The start firm like many ASO’s was built around serving 1-5 employee companies and found itself seeking a way to grow and broaden its business.

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EMS

EMS provides customized, quality, human resource services to small and mid-sized businesses. The team approached HCP with a needed to refine its sales process and develop new ways to sell the company’s services.

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Thrive HR

Find a way to take a negative perception of an brand and replace it with something fresh that could be sold to a larger company providing the same services.

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