Bio: Lindemuth graduated from the University of South Florida with Bachelor of Arts degrees in Advertising (a Zimmerman Advertising Graduate) and Psychology. She has worked for the University’s Department of Testing & Evaluation and the Psychology Department, and was also employed by The Tampa Tribune in the Research Department as an analyst, assisting in a wide range of sales, new business, advertising research and business potential initiatives. As Senior Research Manager and an analyst for HCP & Associates, Lindemuth oversees primary and secondary research for the firm. Working directly with clients, she is an active participant in designing, managing, implementing and reporting both quantitative and qualitative studies on a wide range of subjects. Her primary research experience spans over many methodologies including focus groups, research panels, surveys, via telephone, direct mail and online, and secret shopper programs. Studies conducted measure varying aspects, including consumer satisfaction, business potential, media concept testing, competition in the market, client retention, brand awareness tracking and employee satisfaction. Regardless of the program’s size, Lindemuth ensures each client’s full understanding every step of the way – providing preliminary implementation outlines, analyzing the results and delivering presentations with meaningful recommendations on strategies to capitalize on the results. She spends all of her free time with her husband, Michael, and chocolate lab, Bailey. As a family of Florida natives, their favorite place to be is on the water, enjoying the climate and scenery.