Client: Raymond James Industry: Financial Challenge: Raymond James Financial wanted to execute a long-term brand equity study and evaluation in order to increase effectiveness in advertising. Solution: For the past 11 years, HCP has conducted various in-depth national telephonic, electronic and direct mail studies for Raymond James
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Client:Pinellas County Industry: Government Challenge: Pinellas County needed to better understand their residents in an effort to make appropriate decisions for their fiscal budget. Solution: Given the company’s extensive background in market research and development studies, HCP was commissioned by Pinellas County to help refine, execute and
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Client: Sheraton Sand Key Resort Industry: Hospitality Challenge: Sheraton has been a prominent global hotel icon for more than 70 years. It currently has over 400 hotels across six continents. Sheraton Sand Key Resort wanted to develop creative and fun ways to increase annual room bookings, and
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Client: MyBackOffice Industry: Administrative Service Organization (ASO) Challenge: The start firm like many ASO’s was built around serving 1-5 employee companies and found itself seeking a way to grow and broaden its business. Solution: HCP researched the clients they serve and explored the markets those clients were
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Client: EMS Industry: Professional Employer Organization (PEO) Challenge: EMS provides customized, quality, human resource services to small and mid-sized businesses. The team approached HCP with a needed to refine its sales process and develop new ways to sell the company’s services. Solution: A management shift resulted in the
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Client: SUNZ Insurance Industry: Workers Compensation Insurance Challenge: SUNZ Insurance provides workers’ compensation solutions specifically for PEOs and Staffing Companies. After four years in the industry, SUNZ was looking for a strategy to saturate these market places, increase lead generation and develop a creative concept that would
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Client: Thrive-HR Industry: Professional Employer Organization (PEO) Challenge: Find a way to take a negative perception of a brand and replace it with something fresh that could be sold to a larger company providing the same services. Solution: The President and CEO of Thrive-HR was seeking a way
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Client: TriCore Industry: Administrative Service Organization (ASO) Challenge: TriCore offers administrative services and benefits programs to small to medium-sized companies. In early 2010, TriCore was looking for a strategic method to separate their company from other ASO’s in the market. Solution: HCP began working with TriCore in
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Gasparilla International Film Festival (GIFF) Client: Gasparilla International Film Festival (GIFF) Industry: Hospitality & Entertainment (Non-Profit) Challenge: First launched in the summer of 2006, the Gasparilla International Film Festival (GIFF) has grown into an entertaining and educational year-round entity inTampaBay. GIFF wanted to increase awareness within the
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Client:Palm Island Resort Industry: Hospitality Challenge: Palm Island has been a key destination for Florida tourism for over 30 years. The Resort has continued to maintain its old-Florida style while catering to a more modern time. Facing a recovering economy in a state that was struggling to
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