Client: TriCore

Industry: Administrative Service Organization (ASO)

Challenge: TriCore offers administrative services and benefits programs to small to medium-sized companies. In early 2010, TriCore was looking for a strategic method to separate their company from other ASO’s in the market.

Solution:  HCP began working with TriCore in a corporate consulting role and created its Payroll Cost Management model to differentiate the company from its competition in this growing sector.

Upon solidification of the PCM model, HCP assisted TriCore in taking the next steps of sharing this program with the public. HCP worked with the client to complete a new website, brochure, collateral and sales programs that reflected the PCM model, and helped prospects to better understand the value of a partnership with TriCore.

While developing the new site, HCP recommended the inclusion of testimonials from some of TriCore’s clients, to give added understanding of the role that this PEO could play. TriCore gathered some clients that HCP could contact on their behalf, and HCP reached out to these individuals, with the goal of producing a document for each, that would include the client’s situation prior to partnering with TriCore, ways in which TriCore currently provides support, and how things have changed since their partnership began.

HCP continues to consult the management and sales teams implementing lead generation programs, management of growth potential and ensuring brand messaging stays consistent throughout all the mediums TriCore uses to communicate with existing and future clients. In addition, HCP provides social media and search engine marketing support to further expand the brand.