Client: Nasatka Security

Industry: Defense

Challenge:  Nasatka Barrier (Nasatka Security) was experiencing several major challenges, one being the transition of its new CEO and management team. Nasatka approached HCP to help determine a strategy for growth and sustainable expansion. Nasatka had little in the way of marketing materials, public relations outreach, web presence and brand consistency, yet needed to differentiate themselves from the growing competition.

Solution: HCP worked with senior executives to develop a completely enhanced brand platform, moving the company away from the perception of “barrier supplier” and shifting it towards “provider of international integrated security solutions”. HCP developed an international public relations campaign, various online sales tools, and a global marketing plan to roll out an extensive tradeshow presence that would tour the company as far away as Dubai and Western Africa.

Under the direction of HCP, the company interacted with various other security solution providers, and began to foster relationships with these providers. HCP spearheaded the official rebranding of Nasatka Barrier to Nasatka Security, to better support the direction of the brand, and to capture the transformation the company was making through the cooperative relationships developed along the way.

In order to foster brand awareness year-round, HCP prospects, plans, and coordinates tradeshow opportunities for Nasatka Security. These opportunities increase Nasatka Security’s brand recognition and increases lead generation. HCP provides opportunities for executives from Nasatka to speak about their company and products at multiple conferences, aiding to establish the executive team as leaders in the developing industry. The company continues to orchestrate all marketing, advertising, public relations, event management and trade missions for Nasatka Security.

The mission of providing barrier protection for some of the highest profile government agencies, military installations, and corporate facilities in the United States and around the world has remained unchanged. Nasatka’s willingness to adapt to the market demands and foresight in projecting the industry’s needs, combined with their ongoing commitment to research and development helps them remain today’s industry leader.