Industry: Healthcare (Medical Devices)
Challenge: MinSURG™ Corporation, now MinSURG International, was founded in 2003 to develop three new minimally invasive surgical techniques. First to market of the three techniques, TruFUSE® entered the spine market in March of 2006 as a minimally invasive surgical solution to minor spine instability.
Solution: HCP was retained as MinSURGs’ external marketing department, playing an integral role by working directly with senior business and medical management to strategically and tactically position the company and TruFUSE®. Among its services, HCP coordinated branding, identity, logos, packaging, distribution and promotional materials. HCP also played an integral role in developing surgeon training materials and designed and produced videos and animations, corporate websites with database-driven ordering functions for distributor and surgeon support, product channels and distribution, patient after care packages, physician, patient and retention marketing, product branding, tradeshow booth design and tradeshow management, public relations, video production and custom materials and animation for patient orientation.